AXA Equitable's 800lb Gorilla in the room campaign has garnered numerous industry awards.
The Business Marketing Association of New York recognizes business-to-business communications, and recognized "Cymbals" in the Rich Media category.
AXA Equitable has won two Silver Telly Awards, which honor local, regional and cable television ads and programs, for its "Steam Room" and "Elevator" spots.
Financial Communications Society
The FCS Awards recognize the best in financial services communications. For the second consecutive year, AXA won the Bronze in the Television category for its "Steam Room" and "Elevator" spots (below).
For the first time, AXA won the Silver for its "Cymbals" online advertising and Bronze for 800lb Gorilla sales kit collateral material.
Journal of Financial Advertising & Marketing
The JFAM Awards honor the best media strategies and campaigns. In 2008, for the second consecutive year, AXA Equitable won top honors in the Insurance category.
Insurance Marketing Communication Association
The IMCA Awards honor insurance marketing communication. AXA Equitable won Best in Show for the Television category, and another Best in Show for "Steam Room."
Insurance and Financial Communicators Association
The IFCA awarded AXA Equitable its Best in Show Award for "Steamroom"