Life Insurance |
Life Insurance Game: Pass it On!
We get it. Buying things like cars or clothes is fun while buying the concept of financial security is not. Shopping for life insurance can be a daunting task.
Now, there’s a new way to learn about the importance of life insurance. Think about life's choices by playing AXA Equitable’s Pass it On!SM Game! To succeed, save gold, manage expenses and make smart decisions about life insurance. Do you have what it takes to move your virtual family from New York City to San Francisco? Take the challenge today and play Pass it On!
Resources
- Download the Pass it On! game app for iPhone® or iPad®.
- Have a question about the game? Contact us today.

Pass it OnSM is a service mark of AXA Equitable Life Insurance Company (AXA Equitable), New York, NY.
This interactive game is not intended as a recommendation of any particular life insurance product or product type. You should discuss your individual circumstances with a licensed insurance professional to determine which life insurance policy may be suitable and appropriate for you.
iPhone® and iPad® are registered trademarks of Apple, Inc.
GE 65019 (Rev. 1/12)