Media Contacts:

New York

Jeff Tolvin
AXA Financial, Inc.
212-314-2811
jeffrey.tolvin@axa-financial.com

Alexa Auerbach
Ibbotson Associates
312-616-7353
aauerbach@ibbotson.com

AXA Financial Retains Ibbotson Associates
To Provide Asset Class Models For Firm And For Use In AXA
Enterprise Allocation Funds
AXA Equitable To Implement and Manage the Four Multiple Manager,
Fund-Of-Funds Choices Conservative, Moderate, Moderate-Plus, Aggressive

New York, NY - AXA Financial, through its AXA Equitable Life Insurance Company subsidiary, announced today that it has retained Ibbotson Associates to provide the firm with asset class models that will be incorporated into various financial planning tools. AXA Equitable also plans to use several of the Ibbotson-developed models to assist it in implementing and managing the asset allocation decisions on behalf of its AXA Enterprise Allocation Funds.

The AXA Enterprise Allocation Funds offer a choice of four multi-manager funds - each comprised of 14 or more underlying funds selected from a universe of 31 sub-advised mutual funds managed by AXA Equitable and its affiliate Enterprise Capital. The AXA Enterprise Allocation Fund series consists of: AXA Enterprise Conservative Allocation Fund (AVTAX), AXA Enterprise Moderate Allocation Fund (ASOAX), AXA Enterprise Moderate-Plus Allocation Fund (APLAX), and AXA Enterprise Aggressive Allocation Fund (AIVAX).

In making the announcement, Steven M. Joenk, Senior Vice President of AXA Financial and President of the AXA Enterprise Fund group, said, " The addition of Ibbotson asset allocation methodology marks an exciting enhancement to our fund-of-funds asset allocation lineup."

"Over the coming weeks," Mr. Joenk added, "the Ibbotson asset class models will be integrated into the AXA Enterprise Allocation Funds and a series of similar allocation funds available through AXA Equitable’s variable annuity and life products. Additional asset class models also will be incorporated into the firm’s financial planning tools, including those used by its broker-dealer affiliates. In total, Ibbotson will provide AXA with 100 asset class model portfolios that will be reviewed and updated on an annual basis."

Jack Schilt, President, Enterprise Fund Distributors, said, "Each AXA Enterprise Allocation Fund not only provides one-stop shopping for investors looking for a sound asset allocation strategy, but also features a unique combination of leading fund managers and styles. Using a fund-of-funds approach, each AXA Enterprise Allocation Fund invests in underlying funds that collectively can tap the management expertise of 25 different advisers and investment disciplines."

Ibbotson Associates, founded by Professor Roger Ibbotson in 1977, is a leading authority on asset allocation and one of the most well-respected investment consulting firms in the country. Portfolio Optimization is based on the work of economist and Nobel laureate Dr. Harry Markowitz. The process applies investment methodology, including historical asset performance and attribution analysis, to determine each model’s consistency with a particular level of risk.

The AXA Enterprise Allocation Funds offer a fund-of-funds approach that can simplify investing. The funds structure investments across multiple asset classes and investment styles, as appropriate for different risk tolerance levels and time horizons. They accommodate a wide array of investment strategies, such as diversification, portfolio optimization and rebalancing.

The underlying funds are sub-advised by a collection of world-class investment management firms. This empowers individual investors to gain access to the same caliber of investment expertise as institutional investors. The AXA Enterprise Allocation Funds can form the core of a portfolio or provide an all-inclusive investment plan.

The current lineup of investment management firms that are sub-advisors to funds in the AXA Enterprise Allocation Funds offering as of June 30, 2005 include: Alliance Capital Management L.P.; AXA Rosenberg Investment Management LLC; Barrow, Hanley, Mewhinney and Strauss Inc.; BlackRock Advisors Inc.; Boston Advisors, Inc.; Caywood-Scholl Capital Management; Eagle Asset Management Inc.; Franklin Advisers, Inc.; Gabelli Asset Management Co.; Institutional Capital Corp.; J.P. Morgan Investment Management Inc.; Marsico Capital Management Co.; MFS Investment Management; Montag & Caldwell Inc.; PIMCO; Provident Investment Counsel Inc.; TCW Investment Management Co.; and Wellington Management Co. LLP.

AXA Equitable Life Insurance Company, through its AXA Funds Management Group, serves as investment manager to the AXA Enterprise Allocation Funds. AXA Equitable is responsible for the asset allocation decisions made on behalf of each Fund, and for selecting and allocating assets to underlying funds. AXA will periodically rebalance each fund’s holdings to bring the asset allocation back to its target range.

The AXA Enterprise Allocation Funds are managed by AXA Funds Management Group and distributed by Enterprise Fund Distributors, Inc. Investing in mutual funds involves certain risks, including the possible loss of principal amount invested. Price volatility is the primary risk of the equity portion of funds. The fixed-income portion of funds is primarily subject to fluctuation in value based on changes in interest rates, market conditions and credit risk, which is the possibility that the issuer of a security will default or become unable to meet its obligation.

Mutual funds, variable annuities and variable life insurance are offered by prospectus, which can be obtained from your financial professional or the company. The prospectus contains complete information including investment objectives, risks, charges, and expenses, and you should read it and consider this information carefully before investing or sending money. Variable annuities and variable life insurance issued by AXA Equitable Life Insurance Company and co-distributed by AXA Advisors, LLC and AXA Distributors, LLC, 1290 Avenue of the Americas, NY, NY 10104 (212) 554-1234.

About Ibbotson Associates

Ibbotson Associates, founded by Professor Roger Ibbotson in 1977, is a leading authority on asset allocation, providing products and services to help investment professionals obtain, manage and retain assets. The company’s business lines include investment consulting and research; planning and analysis software; investment advice; educational and marketing services and a widely used line of NASD-reviewed presentation materials. With offices in Chicago, New York and Tokyo, Ibbotson Associates markets its integrated product line to institutional money managers, insurance companies, plan sponsors and consultants, financial planners, brokers, mutual fund firms, hedge funds, banks and small money managers.

About AXA Financial

AXA Financial is one of the premier U.S. organizations providing financial protection and wealth management through its strong brands: Alliance Capital Management, L.P.; AXA Advisors, LLC; AXA Distributors, LLC; AXA Equitable Life Insurance Company; Sanford C. Bernstein & Co., LLC; and the MONY family of companies, including Advest, Inc., Lebenthal, a division of Advest, Inc., MONY Life Insurance Company, and U.S. Financial Life Insurance Company. (Member: NYSE, NASD, SIPC.) AXA Financial had approximately $598 billion in assets under management as of December 31, 2004. AXA Financial is a member of the global AXA Group.